4. Q&A
4.7 Future Trends
Q: What is the future of Search?
A: "Agentic" and "Personalized." AI agents will perform tasks (booking, buying) on behalf of users. Search will become less about finding information and more about executing goals.
Q: Will AI kill websites?
A: No, but it will change their purpose. Websites will become "Data API endpoints" for AI agents to fetch facts, prices, and availability. The "brochure" website is dead; the "database" website is the future.
Q: How should I prepare for 2026?
A: Build a strong brand. In a world of AI intermediaries, users will explicitly ask for brands they trust (e.g., "Summarize the news from BBC," not just "Summarize the news"). Brand loyalty is the ultimate GEO defense.