4.5 Effectiveness & Measurement

Q: How do I measure GEO success?

A:

1. Referral Traffic: Check analytics for referrers like perplexity.ai, bing.com (chat mode), or generic direct traffic increases.
2. Brand Mentions: Monitor how often your brand appears in AI answers for key queries.
3. Share of Voice: Track your visibility against competitors in AI summaries.

Q: Is there a "GEO Console"?

A: Not yet. Unlike Google Search Console, AI companies haven't provided granular data tools for webmasters. We rely on manual testing and third-party tracking tools that are just emerging.

Q: What is a good "citation rate"?

A: There is no industry standard yet. Success is relative to your competitors. If you are cited in 3 out of 5 AI answers for your core term, you are winning.