4.3 Technology & Tools

Q: Are there dedicated GEO tools?

A: The market is nascent. Currently, we adapt SEO tools and use new AI analytics platforms.

• Perplexity AI: Use it to test your queries manually.
• ChatGPT / Claude: Ask them about your brand to see their current knowledge baseline.
• Traditional SEO Tools: Ahrefs/Semrush for keyword research (which still reflects user intent).

Q: Can I use AI to write GEO content?

A: Yes, but with caution. AI content is "average" by definition. You must add "Human in the Loop" value—proprietary data, personal anecdotes, or expert interviews—to achieve Information Gain.

Q: How does Schema Markup help?

A: Schema acts as a translator. It tells the AI "This number is a price" or "This text is an author name," reducing ambiguity and increasing the chance of correct extraction.