4.1 Basic Understanding
Q: What exactly is GEO?
A: GEO (Generative Engine Optimization) is the process of optimizing digital content to increase its visibility, relevance, and authority in AI-generated answers provided by platforms like ChatGPT, Perplexity, and Google AI Overviews.
Q: Will GEO replace SEO?
A: No, but it will evolve it. Think of it as "SEO 2.0." Traditional SEO (ranking links) will remain vital for navigational and transactional queries, while GEO will dominate informational and complex research queries. A dual strategy is necessary.
Q: Is GEO just for ChatGPT?
A: No. It applies to any system that uses LLMs to synthesize answers, including Google's AI Overviews, Bing Chat, Perplexity, and even vertical AI assistants in travel or finance.
Q: Does GEO require coding skills?
A: Not necessarily, but technical knowledge helps. Understanding structured data (JSON-LD) is crucial. However, the core of GEO is high-quality, structured writing and authority building.