4.2 Methodology & Practice

Q: How do I start with GEO?

A: Start by auditing your top-performing informational content.

1. Format: Convert dense paragraphs into lists and tables.
2. Facts: Add citations, statistics, and expert quotes.
3. Schema: Ensure Article or FAQPage schema is present.

Q: How long does it take to see results?

A: It varies. AI models have different "knowledge cutoff" dates and update frequencies. RAG-based systems (like Perplexity) can pick up changes in days or weeks (as soon as they re-crawl). Core model training updates can take months.

Q: Should I block AI bots?

A: Generally, no. If you block GPTBot or CCBot, you remove yourself from the ecosystem. Unless you have a specific paywall strategy, visibility usually outweighs the risk of data scraping.

Q: What is the most important ranking factor in GEO?

A: Relevance and Authority. The AI must see your content as the most factually accurate and trusted answer to the user's specific intent.