7.7 Product Video Optimization

The Strategy

AI models can process video transcripts. Make your video "readable."

Best Practices

1. Transcript: Always publish the full text transcript on the page (in an accordion if it's long).
2. Captions: Burned-in or closed captions are essential.
3. Structured Intro: Start the video by clearly stating the product name and key benefit.
4. Video Schema: Use VideoObject schema to tell the AI the name, description, thumbnailUrl, and uploadDate.

Content Type

• "How-to" Videos: Highly citable for "How do I use X?" queries.
• Review/Demo Videos: Good for "Is X worth it?" queries.