7.4 Product Description Strategy

The Strategy

Structure your description to answer the "Why" and "How," not just the "What."

The GEO Template

1. The "Hook" (Summary): 2 sentences defining what it is and who it's for.
2. Key Features List: Bullet points. AI loves extracting these for comparison tables.
3. Use Case Scenarios: "Best for..." sections.
   • "Best for: Weekend trips."
   • "Best for: Cold brew preparation."
4. Technical Specs Table: Dimensions, materials, weight.

Example

Problem-Solution Format: "Struggling with frizzy hair in humidity? The [Product Name] uses ionic technology to seal cuticles..."

Why this works: It matches the user query "How to stop frizzy hair."