7.1 Product Name Optimization

In GEO, a product name isn't just a label; it's a semantic hook.

The Strategy

AI models look for "Entity + Attribute + Use Case."

• Traditional SEO: "Men's Running Shoes - Nike Air Zoom"
• GEO Optimized: "Nike Air Zoom Pegasus 40 - Neutral Daily Trainer for Marathon Training"

Best Practices

1. Include the Category Explicitly: Don't assume the AI knows "Pegasus" is a shoe. Say "Running Shoe."
2. Add the "For Who/What": AI often answers queries like "Best shoes for heavy runners." If your title says "for Heavy Runners," you win.
3. Model Numbers: Be specific. "v2.0", "2024 Model". AI craves specificity to avoid hallucinating features of older models.

Example

Bad: "Eco-Friendly Water Bottle"

Good: "HydroFlask 32oz Insulated Stainless Steel Water Bottle - BPA Free for Hiking & Camping"