8.2 TikTok GEO Strategy

TikTok is a search engine for Gen Z.

Tactics

1. Spoken Keywords: Say your keywords in the first 3 seconds. Automated captions pick this up.
2. Text Overlays: Place text on screen. TikTok's OCR (Optical Character Recognition) reads this.
3. Detailed Captions: Don't just use hashtags. Write a mini-blog post in the caption describing the video.
4. Hashtag Strategy: Mix broad (#Coffee) with specific (#PourOverTechnique) tags.