5.12 GEO Strategy

Summary

Dual Strategy: Defensive (Protect brand reputation) and Offensive (Capture new non-branded intent).

Key Takeaways

• Insight 1: Dual Strategy: Defensive (Protect brand reputation) and Offensive (Capture new non-branded intent).
• Insight 2: Understanding this concept is crucial for modern digital strategy.
• Actionable Advice: Audit your current content against these principles.

(Note: This is a summarized note based on GEO research concepts.)